Saturday, May 25, 2024

Inside the Minds of Lazy Lover Jiu Jitsu

Inside the Minds of Lazy Lover Jiu Jitsu

1. Tell us a bit about your background with martial arts.

We are active Jiu Jitsu players, who roll for joy and competition.

As long time competitive athletes across a range of sports, we enjoy the unique challenges Jiu Jitsu presents to our bodies and our minds. With professional careers in fitness and creative design, we've applied our knowledge of sport and strategy to Lazy Lover Jiu Jitsu.

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2. With the online BJJ/MMA marketplace becoming increasingly saturated, what made you want to start Lazy Lover?

We are athletes serving athletes.

Jiu Jitsu is so much more than the moves, so much more than the submission. It's about how we train, how we learn, and how we grow, together. We launched the street wear line first, to celebrate the moments we share on the mat. Join us and rep your JJ every day with handpicked lifestyle products.

More significantly though, we're in deep development on performance apparel.

We see an opportunity in the market to serve a population of players who care about design, quality, comfort and performance. Rollers who are looking for a new level of sophistication in performance gear.

Inside the Minds of Lazy Lover Jiu Jitsu

3. What do you feel makes Lazy Lover different from every other BJJ brand out there right now?

Rolling is fun. It's also complex, frustrating, beautiful, savage, and merciful. We're capturing those moments and sharing them with the community, so they can rep their style, their JJ every day.

And we’re bringing you cutting-edge performance gear. Lazy Lover Jiu Jitsu is developing new fabric technologies elevating the performance attributes of the garment; providing zero distraction as you move, and augmenting your beautiful game. Precise fit, specifically designed for ladies and gentlemen to work the way your body works.

4. On the Lazy Lover site, you feature a very clean design with strong branding. What does it mean to you both in your gear and your jiu jitsu style?

There is complexity in creating simplicity.

Much like Jiu Jitsu, clean strong design involves complex decisions to acutely focus on the things that matter most. The brand reflects our desire to provide the best product with zero distraction.

Inside the Minds of Lazy Lover Jiu Jitsu

5. If there's anything else you'd like to share about Lazy Lover, please do!

We are so excited about the response from the Jiu Jitsu community.

It's been an amazing start and we look forward to bringing you more.

Thank you for all the laughs, smiles, chokes, arm bars and leg locks.

Keep Doing.


Click here to learn more about Lazy Lover Jiu Jitsu

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